A Little Taste of Color
M&M’s · PR Gifting Experience · Self-Initiated Concept
A Little Taste of Color
M&M’s · PR Gifting Experience · Self-Initiated Concept
THE IDEA
What if opening a PR package felt a little like unpacking a trip to the market? A Little Taste of Color reimagines M&M’s through a playful, food-inspired gifting experience—pairing the brand’s unmistakable color and personality with the charm of an Italian summer market.
THE EXPERIENCE
PR Gifting Concept · Custom Packaging · Product Containers · Labels · Pattern & Graphic Details · Branded Touchpoints
THE LITTLE DETAILS
The familiar colors of M&M’s became the foundation for a layered packaging experience, with tomato red, pasta cream, stripes, and market-inspired details giving the brand a fresh setting while keeping the product itself at the center of the story.
