1885 Social Club
Diet Dr Pepper · Pop-Up Brand Experience · Self-Initiated Concept
THE IDEA
Everyone deserves a little 3:00 pick-me-up. The 1885 Social Club imagines a Diet Dr Pepper pop-up designed to bring a playful break to the middle of the workday. Inspired by the brand’s history and existing visual identity, the concept turns an ordinary afternoon Diet Dr Pepper into a small experience worth looking forward to.
THE EXPERIENCE
Pop-Up Concept · Branded Cart · Custom Pattern · Cocktail Napkins · Matchboxes · Environmental Graphics
THE LITTLE DETAILS
The oval shape found within Diet Dr Pepper’s existing label became the starting point for a repeating pattern carried throughout the experience. Paired with the handwritten “Meet Me @ 3:00” detail, the familiar brand elements take on a slightly unexpected personality while still feeling distinctly Diet Dr Pepper.
THE DETAILS
Brand Experience Design · Creative Direction · Custom Pattern · Environmental Graphics · Branded Touchpoints
This is a self-initiated conceptual project created by Hattie Hill Designs and was not commissioned by or affiliated with Diet Dr Pepper.
