Perch & Stitch Comes to Charleston

Perch & Stitch · Brick & Mortar Opening · Self-Initiated Concept

THE IDEA

What if a needlepoint shop with a simple, traditional identity opened its first brick-and-mortar store in Charleston? Perch & Stitch imagines a brand refresh and opening experience inspired by the new space itself. An original all-green identity expands into playful pinks and blues, while trellis details and a Charleston-meets-Palm-Beach point of view give the fictional brand a colorful new personality.

THE EXPERIENCE

Brand Refresh · Grand Opening Details · Custom Pattern · Cocktail Napkins · Shopping Bags · Tissue Paper · Project Pouches · Matchbooks

THE LITTLE DETAILS

The concept began with an intentionally simple green identity, creating an opportunity to explore how an established brand could evolve for a special milestone without becoming something entirely new. A brighter palette and trellis-inspired details pulled from the imagined store interiors create a visual language that carries from the larger packaging pieces all the way down to the smallest take-home details.