Camp Preppy Takes the Hamptons
Camp Preppy · Destination Event Experience · Client Project
THE IDEA
Founded by Patricia, host of The Preppy Podcast, Camp Preppy is a destination experience centered around connection, creativity and the colorful world of Club Preppy. For each event, the core Camp Preppy identity takes on a new personality inspired by its destination.
For a weekend in the Hamptons, the established Camp Preppy look was reimagined with a classic coastal New England feel—pairing its signature vintage car with nautical details and a palette of blue, white, red and green. From the overall event identity to individually themed gatherings throughout the weekend, the goal was to create an experience that felt distinctly Hamptons while remaining unmistakably Camp Preppy.
THE EXPERIENCE
Destination Artwork · Name Tags · Itineraries · Hotel Door Hangers · Cocktail Napkins · Cups · Stir Sticks · Drink Charms · Conversation Cards · Custom Pouches · Welcome Cocktail Party · Farewell Dinner
THE DETAILS
Camp Preppy was designed with an identity that could travel. Its signature vintage car serves as the recognizable foundation, while the artwork layered on and around it changes with each destination. For the Hamptons, baskets filled with hydrangeas, coastal details and weekend essentials transformed the original car illustration into something specific to the setting, while the red, cream, blue and green palette gave the experience a classic New England personality.
That visual language continued throughout the weekend across everything from itineraries and hotel door hangers to napkins, cups, stir sticks, drink charms, conversation cards and custom pouches. Individual artwork was also developed for the welcome cocktail party and farewell dinner, allowing those moments to have identities of their own without feeling disconnected from the larger event.
The details were designed—and in this case, physically produced—as pieces of one larger experience rather than individual event supplies. Repeating the artwork, colors and visual cues throughout the weekend created continuity from one moment to the next, helping the entire trip feel considered, cohesive and uniquely Camp Preppy.
Photography captured by Bianca of Alumi Creative
