Selected Work
A few ways brands can become experiences.
From PR gifting and brand activations to event identities and in-person experiences, each project starts with an established brand and builds from there—creating thoughtful, memorable details for a particular moment.
CAMP PREPPY — THE HAMPTONS
CLIENT PROJECT
DESTINATION EVENT · CUSTOM ARTWORK · EVENT COLLATERAL · BRANDED DETAILS · PRODUCTION
Founded by Patricia, host of The Preppy Podcast, Camp Preppy is a destination experience designed to take on a new personality with each location. For its Hamptons edition, I transformed the established Camp Preppy identity through a coastal New England lens, carrying custom artwork across itineraries, hotel door hangers, cocktail details, conversation cards, custom pouches and individually themed events to create one cohesive guest experience.
WALK OF HEROES
CLIENT PROJECT
EVENT IDENTITY · PROMOTIONAL COLLATERAL · SIGNAGE · LARGE-FORMAT GRAPHICS
Created for the Exchange Club of Troutman’s annual Walk of Heroes, the event identity builds from the organization’s established branding while giving WOH a recognizable visual presence of its own. The flag-lined walkway artwork carries across promotional materials, event signage and a fully wrapped enclosed trailer, creating a cohesive identity designed to return with the event year after year.
M&M
CONCEPT PROJECT
PR GIFTING · CUSTOM PACKAGING · CAMPAIGN ARTWORK · BRANDED TAKEAWAYS
Inspired by M&M’s unmistakable color and personality, this concept reimagines a PR mailer as “A Little Taste of Color.” Custom packaging, playful printed details and branded takeaways work together to turn a familiar product into a cohesive gifting experience that feels unmistakably M&M.
DIET DR PEPPER — 1885 SOCIAL CLUB
CONCEPT PROJECT
BRAND ACTIVATION · CUSTOM ARTWORK · EVENT COLLATERAL · BRANDED DETAILS
Built around Diet Dr Pepper’s 3:00 pick-me-up, the 1885 Social Club transforms an everyday ritual into a playful pop-up experience. A custom visual direction carries across the cart and supporting details—from napkins and matchboxes to signage and branded takeaways—giving the existing brand a personality created specifically for the moment.
